Identification of longitudinal advisors

Situation

In 2024, a company specializing in treatments for rare diseases needed to identify key opinion leaders and digital opinion leaders for an advisory board related to an endocrinology product in which longitudinal care across the patient journey was a critical factor

Task

Using criteria defined by the client and ClinicalMind’s data analytics and medical teams, we began identifying relevant KOLs from our available pipeline data sources (>100 profiled fields). In addition, we began identifying relevant DOLs from information gathered across online platforms.

• Ranking criteria, as defined by the client during project kickoff, were applied to the expert lists. Scoring criteria included, for example, the importance of work, niche/area of focus, and networks of peer influence

Action

The Data Analytics team at CM worked with the client to devise a custom evaluation system that combined data from disparate information sources to provide a custom, searchable, and reconfigurable KOL database. In addition, the custom weighting considered the added need for Longitudinal Care Providers and produced rankings that gave priority to individuals with this niche experience

Result

ClinicalMind delivered 2 sortable compendiums, one containing 250 ranked KOLs and another containing 75 ranked DOLs, as well as a network graph displaying the spheres of influence for KOLs that better-informed engagement decisions