Strategic advisory: Longitudinal panels

Use Case
Written By Ben Manning

Situation

  • Client wanted to gain insights on COVID-19 treatment to better understand and react to the rapidly changing environment in 2020 and 2021

Task

  • Systematically and comprehensively gather insights from all relevant stakeholders

  • Understand stakeholder evolving needs and priorities related to medical strategy

Action

  • Up to six 30-minute engagements (once every 2 weeks) on a secure web-based
    platform with the surveys open for up to 7 days for completion at HCP convenience

Result

  • Insights served to enhance and adapt the Medical Affairs educational programming for
    HCPs to be timely and current as the virus evolved

Ben Manning
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